Photo by Josh Beech
When Nigo founded A Bathing Ape in the back streets of Tokyo's Ura-Harajuku in 1993, he surely wasn't picturing a Milwaukee rapper and a houseful of his friends — nearly all of them in head-to-toe BAPE — trashing the place in 2026. But that's the scene in "APESHIT," the gleefully chaotic new single and video from Petti Hendrix, title and dress code very much in sync. It's out now via MDDN Records, with one catch: the only place to hear it is YouTube, after the track was deliberately kept off Spotify, Apple Music, and every other streaming service.
The song is a blast — two and a half minutes of overdriven guitars, shout-along energy, and barely contained mayhem that's too unruly to file under any one genre. Hendrix wrote it on a quick trip to Nashville, where he knocked it out with producers Nick Bailey and Andy K.
The video matches that energy beat for beat. It's a DIY, low-budget production, made in Milwaukee with the friends and family Hendrix grew up around filling out the frame. The action stays close to home in the most literal sense, moving between a kitchen, a living room, and the front of the house as the party boils over.
Erik Rojas directed and edited the clip, having previously helmed Hendrix's videos for "Be OK," "Better Off Dead," and "Last Night."
"APESHIT" follows Hendrix's "Be OK" remix, which paired the MDDN signee with Good Charlotte and Waterparks, and his 2024 EP, "Choose Life."
