Homepage Featured

AVENGED SEVENFOLD ANNOUNCE COLLAB WITH STREETWEAR BRAND REPRESENT.

Avenged Sevenfold have previewed a collaboration with 247, the performance label operating under British luxury streetwear brand REPRESENT, in a joint Instagram earlier today. Photo by Dimitry Mak The teaser offered a first look at a sleeveless shirt carrying the band’s name across the chest over Casey Howard’s “City of Evil” artwork, with 247’s wordmark in matching lettering on the back.  Photo by Dimitry Mak 247 launched in 2020 and has since become the fastest-growing vertical inside a Manchester company  that reported £80.8 million in revenue in 2023.  REPRESENT’s rock catalog has run through the mainline until now, where Metallica, Oasis, a five-years-in-the-making Iron Maiden capsule and a Guns N’ Roses collection the label called its fifth major rock collaboration arrived as washed cotton priced around $165 a shirt. 247 built its name on ultra-endurance athletes like Russ Cook and William Goodge,  which puts A7X in front of a customer who has never queued at a merch table. Photo by Dimitry Mak The drop lands in the closing stretch of the band’s summer. The co-headline run with Good Charlotte wraps August 27 at Talking Stick Resort Amphitheatre in Phoenix, three days before a one-off with A Day to Remember at BMO Stadium in Los Angeles.